News

Gemline® announced a new partnership with Hydro Flask®, one of the world's most recognized premium insulated drinkware brands. The introduction includes 83 Hydro Flask products across drinkware, coolers and food storage, giving distributors one of the industry's most comprehensive assortments just in time for the fourth-quarter gifting season.

Sep 1, 2026

Gemline®, a leading promotional products supplier, today announced the launch of a new Order Tracking tool on Gemline.com, giving distributors quick self-service access to order status information without needing to log into their Gemline.com account or call a Gemline sales or customer service representative.

Jul 29, 2026

Gemline® has added The Chair Blanket™ by City Bonfires® to its growing assortment of lifestyle and outdoor products. Known as the original Cozy Chair Cover™, The Chair Blanket™ transforms cold, damp, or uncomfortable outdoor seating into a cozy retreat. Featuring a soft fleece-lined side and a weather-resistant protective side, the patented-pending design stretches securely over most camp, tailgate, patio, and outdoor chairs, making it ideal for sporting events, camping, tailgating, concerts, and cool-weather outdoor gatherings. 

Jul 21, 2026

Gemline®, a leading promotional products supplier and recognized leader in corporate social responsibility, today announced a new partnership with LifeStraw®, the globally recognized brand known for its innovative water filtration products and mission to expand access to safe drinking water worldwide. Launching as part of Gemline’s Fall 2026 collection, the partnership introduces a curated assortment of LifeStraw hydration and reusable drinkware solutions to the promotional products industry.

Jul 14, 2026

Gemline® today announced another exclusive partnership with EarFun®, the award-winning audio brand known for delivering exceptional sound performance and outstanding value. Launched as part of Gemline’s Summer 2026 Collection, the partnership introduces EarFun to the promotional products industry with a selection of its popular wireless audio products, strengthening Gemline’s technology portfolio and reinforcing its position as a primary destination for the latest in tech and tech accessories.

May 18, 2026

Gemline®, the largest B Corp supplier in the promotional products industry and a recognized leader in corporate social responsibility, has been awarded a Gold Medal rating from EcoVadis, one of the world’s most trusted providers of business sustainability ratings. The recognition places The Gem Group, Inc. among the top 5% of companies assessed globally by EcoVadis over the past 12 months and reflects the strength of Gemline’s sustainability management systems and commitment to transparency across its value chain.

May 13, 2026

Gemline®, the largest B-Corp supplier in the promotional products industry and a recognized leader in corporate social responsibility, continues to raise the bar with the release of its 2025 Corporate Social Responsibility (CSR) Report. Guided by its betterway® framework, Gemline is advancing its commitment to responsible business practices through expanded product innovation, increased transparency, and measurable progress across its People, Planet, and Product pillars.

Apr 20, 2026

Guided by its purpose, We Promote Community™, Gemline® recently donated more than 700 blankets to Lazarus House, helping to keep members of the Lawrence community warm. Located in the same community as Gemline’s corporate headquarters, Lazarus House provides food, shelter, and clothing to individuals and families in need. The donated blankets were distributed throughout the shelter, creating a warmer and more comfortable environment for shelter guests.

Feb 18, 2026

Gemline®, a leading promotional products supplier, announced today that it is introducing the Crocs® Classic Tote Collection to the promotional products market. The collection will debut as part of Gemline’s Spring 2026 line.

Feb 3, 2026

Gemline®, today announced a new partnership with BOSKA Food Tools®, a Dutch heritage brand known for purposeful, long-lasting food tools that turn cooking and shared meals into memorable moments. Launching as part of Gemline’s Spring 2026 collection, this collaboration marks the brand’s debut in the promotional products industry.

Jan 27, 2026

Gemline®, a leading promotional products supplier, today announced a new partnership with Ringo®, an innovative lifestyle brand redefining hydration through purposeful design and innovation. Launching as part of Gemline’s Spring 2026 collection, Ringo joins Gemline’s expanding roster of industry-leading retail brands with the introduction of the Ringo® Pro Water Bottle with Magnetic Booster Ring, available in six colors in both 24 oz and 32 oz sizes.

Jan 20, 2026

Gemline® announced today that it is expanding its long-standing relationship with Igloo Products Corp. through a new exclusive partnership with Dometic®, one of the world’s most respected outdoor lifestyle brands. Launching as part of Gemline’s Spring 2026 collection, the company will serve as the exclusive distributor of Dometic drinkware, coolers, and active cooling products in the promotional products channel.

Jan 13, 2026

Gemline®, a leading promotional products supplier and certified B Corp based in Lawrence, MA, has installed four Level 3 electric vehicle (EV) fast chargers at its corporate headquarters. The chargers, among the most powerful available, will be operational in early January 2026, and will provide rapid charging for employees, visitors, and the general public.

Dec 17, 2025

Gemline®, announced today the expansion of their Gourmet Expressions® gourmet food gift offering to include new gifts featuring Sugarfina®, the luxury candy boutique known for its premium confections and signature Candy Bento Box® presentation. This latest addition underscores Gemline’s continued investment in artisanal food partnerships that prioritize quality, storytelling, and presentation — core elements of the Gourmet Expressions brand experience.

Oct 6, 2025

Gemline®, a leading supplier of premium retail branded products and gifts, today announced the addition of two innovative, up-and-coming retail partners—RIGWA® and Native Union®—to its expanding portfolio of lifestyle and technology brands. “With the addition of RIGWA and Native Union, Gemline is expanding its position as the go-to source in the promotional products industry for premium retail brands,” said Frank Carpenito, President and CEO of Gemline.

Sep 29, 2025

Gemline® is proud to announce its newest brand partner, Timbuk2, the legendary San Francisco-based bag company known for its heritage in urban mobility, quality craftsmanship, and forward-thinking design. Gemline will offer the City Compass Collection from Timbuk2, featuring certified recycled and bluesign® approved materials. This exclusive line of Timbuk2 products expands Gemline’s betterway® product offering, giving its distributor partners even more choices that align with their customers’ values.

Sep 22, 2025

Gemline®, the fifth-largest hard goods supplier in the promotional products industry, is pleased to announce the addition of Cool Gear®, the bold and innovative drinkware brand, to its growing lineup of retail brand partners. This launch marks Cool Gear’s official entry into the promo market and expands Gemline’s relationship with Dometic Group, the parent company for both Cool Gear® and Igloo®. 

Jul 31, 2025

Gemline is introducing an exclusive mini version of the Igloo® Playmate hard-sided cooler, a beloved American design recognized for its durability, retro appeal, and patented tent-top lid. Made in Texas, and now available in a compact format ideal for desk drops, lunches, or holiday bundles, the Igloo Playmate Mini maintains its legendary functionality in a fresh, versatile size.

Sep 10, 2025

Gemline®, the fifth-largest hard goods supplier in the promotional products industry, is pleased to announce the introduction of Hartmann, the iconic luxury travel brand of the Samsonite portfolio, to the promotional products industry. This partnership reinforces the Company’s leadership in bringing premium global brands to promo on an exclusive basis.

Jul 8, 2025

Gemline® is proud to announce that Moleskine notebooks made with FSC-certified paper are now the standard in Gemline’s product offering. This Forest Stewardship Council® (FSC) chain of custody certification (FSC-C175379), granted by global leader in third-party sustainability certification SCS Global Services, highlights Moleskine's commitment to responsible forest management and ensures that their iconic notebooks meet the highest environmental and social standards.

Gemline® and XD Connects are making industry history with the launch of TransAtlantic Advantage, the first program designed to simplify the sourcing and delivery of promotional products merchandise across the U.S., Canada, and Europe. Developed for today’s multi-national business environment, the Transatlantic Advantage program enables distributors to easily source and ship identical premium gifts on both sides of the Atlantic, without the delays, complexities or shipping costs typically associated with cross-border (“across the pond”) logistics.

May 6, 2025

Gemline®, the fifth-largest hard goods supplier in the promotional products industry, and a recognized leader in corporate social responsibility, raises the bar again with the release of its 2024 Corporate Social Responsibility (CSR) Report. Guided by its betterway™ framework, and new Accountability Standards, Gemline continues to deepen its commitment to driving positive change—advancing initiatives that make a meaningful impact on people, the planet, and the products it brings to market.

Apr 16, 2025

Gemline®, a leading supplier in the promotional products industry, announces an exclusive major partnership with Ahead™, a renowned leader in premium headwear, apparel, and golf accessories. This collaboration positions Gemline as the sole supplier of Ahead’s highly sought-after products in promotional channels and is the second major announcement in Gemline’s quest to become a category cornerstone for headwear.

Jan 6, 2025

Gemline, the first and only major supplier to earn Certified B Corporation™ status, proudly announces its newest milestone in corporate social responsibility. This certification, which spans multiple industries and countries, and is considered the most difficult to attain, underscores the Company’s commitment to balancing profit with purpose, and driving meaningful social and environmental impact through its business operations. 

Oct 9, 2024

Gemline, a leading supplier in the promotional products industry, is pleased to announce the expansion and optimization of its warehousing operations. The company has moved its off-site warehousing from two separate buildings to a single, more efficient facility in Lawrence, MA, less than a mile from its primary facility, and has expanded its total capacity by greater than 20%.

Aug 27, 2024

Gemline, a leader in design innovation and quality in the promotional products industry, proudly announces a new strategic brand partnership with High Sierra, a renowned pioneer in everyday bags perfect for life's endless possibilities. On July 17th, Gemline proudly unveiled a collection of High Sierra’s retail products as part of their highly anticipated Fall & Holiday launch. This lineup of High Sierra retail products will be sold exclusively through Gemline.

July 30, 2024

Gemline, a leading promotional products supplier, proudly announces the introduction of two new product categories and brands: headwear from Merrimack Hat Co. and umbrellas from Elements Umbrellas. This strategic expansion reflects Gemline's commitment to accelerated growth, innovation, and providing a comprehensive product assortment at a variety of price points to meet their clients' needs, ultimately creating a one-stop shopping experience. These two new product category entries are directly in response to distributor requests.

July 17, 2024

Gemline, an industry trailblazer in corporate social responsibility, proudly announces its groundbreaking introduction of carbon footprint/emissions data at the product level, a solution that will change the way distributors and their end clients make important purchasing decisions. In partnership with a global leader in impact measurement technology, Gemline has invested the past year in preparing for this major initiative, which is part of Gemline’s ongoing commitment to sustainability, transparency, and empowerment of decision-makers to make more informed and eco-conscious purchasing decisions at the supplier and product levels.

June 24, 2024

Gemline announced today the introduction of Igloo drinkware and the expansion of Igloo hard-sided coolers to their existing Igloo product line. The new Igloo drinkware collection features a variety of styles, all designed to keep beverages at optimal temperatures and constructed with 90% recycled food-grade stainless steel. 

May 20, 2024

Gemline proudly announces its reincorporation as a Massachusetts Public Benefit Corporation (PBC). As a Public Benefit Corporation, Gemline’s Board of Directors is required to include considerations of the Company’s social and environmental mission into their fiduciary responsibilities. This change reinforces its belief that profitability and positive social and environmental impact are not mutually exclusive, but rather complementary goals of the Corporation.

May 15, 2024

Gemline®, the 5th largest hard goods supplier in the promotional products industry, is proud to announce its new purpose statement: "We Promote Community." This statement embodies the company's commitment to enriching the communities it serves. At the heart of "We Promote Community" are five core tenets: Mindset, Culture, Engagement, Products, and Customers.  

March 28, 2024

Gemline®, the 5th largest hard goods supplier in the promotional products industry and an industry leader in corporate social responsibility, proudly unveils its 2023 Corporate Social Responsibility (CSR) Report. Through its Betterway™ framework for social responsibility, Gemline continues to demonstrate and accelerate its unwavering commitment to making a meaningful difference and positively impacting people, the planet and products. 

April 16, 2024

Gemline today announced an expanded partnership with environmentally conscious retail company and brand, KEEPCOOL®, with the addition of their KEEPME® reusable totes made from jute. Jute is both biodegradable and climate-friendly, being a renewable, low environmental impact material that decomposes naturally and acts as a carbon sink during cultivation. The addition of this new retail brand further supports the Company’s “betterway™” corporate social responsibility initiative, which is focused on making a positive impact on people, planet, and product. 

March 18, 2024

In this industry, you can have great products, phenomenal marketing and branding, and a stellar team, but if your customer experience is not exceptional along every touchpoint of the client’s work with you, you won’t be remembered, and the brand that gets remembered gets bought. 

Frank Carpenito was a five-year board member on Gemline’s board of directors, and he loved the company so much that he wanted to help lead it; in 2019, he became President and recently was promoted to CEO and is now responsible for the day-to-day running of the business at Gemline. 

Gemline, a sustainability trailblazer in the promotional products industry, proudly introduces an all-new under $10 collection, featuring Aware™ textile traceability technology, demonstrating that affordability and sustainability can coexist seamlessly. Previously showcased in the successful MiiR® Olympus 2.0 Collection, Gemline now extends its commitment to sustainability and supply chain transparency by incorporating Aware™ technology into an affordable collection of recycled cotton products.

January 9, 2024

Gemline® proudly announces the expansion of its technology category, with the addition of two leading retail brands: Cleer® and iLive™. Complementing Gemline's existing tech assortment, these new strategic partnerships expand the Company’s tech category leadership position and reinforce its commitment to offering a diverse range of dynamic high-quality retail products to its distributor partners. With the addition of Cleer® and iLive™, Gemline’s growing selection of speakers, headphones, earbuds and soundbars strengthens its range of good, better and best choices to suit customer preferences. 

January 4, 2024

Gemline® a leading promotional products supplier, is excited to announce the expansion of their product offering by joining forces with Limerick Lane Cellars, a family-owned wine estate nestled in the Northeast corner of the Russian River Valley of Sonoma County. The introduction of Limerick Lane Cellars wines into their Gourmet Expressions®, gourmet food gift line is a testament to the Company’s dedication to partnering with small, artisanal, high-quality food and beverage purveyors, and simplifying food gifting, by providing one-stop-shopping for customers by eliminating the need to coordinate multiple vendors. 

October 16, 2023

On this Giving Tuesday, Gemline proudly announces that they have donated over $150,000 to Boys & Girls Clubs of America in 2023. Earlier this year, the company announced their partnership with two leading national non-profit organizations, Boys & Girls Clubs of America and One Tree Planted and a commitment to donating significant funds to both organizations.

November 28, 2023

Gemline, a leader in the promotional products industry, is proud to announce the release of two game-changing web-based sales tools, Kit Creator and Pricing Estimator. These new web-based additions were developed in response to distributor requests and are poised to enhance both the buying and selling experience, while reaffirming Gemline's commitment to “ease-of-doing-business.”

October 10, 2023

Gemline announced today a strategic partnership with outdoor retail brand, VSSL. VSSL is an industry leader in preparation products, developing and manufacturing modern tools for the outdoors. VSSL believes critical gear should be secure, water-resistant, and ready when you need it. Every unit is designed to be compact, portable, and durable. From backcountry to campsite, sunrise to happy hour, VSSL makes the right product for every moment in nature. 

April 21, 2022

Gemline today announced a groundbreaking partnership with the award-winning Aware™, a global textile traceability solution for the fashion and textile industry. Aware™ is the world’s first hybrid (physical tracer + public blockchain) traceability technology. It works like a virtual passport to authenticate sustainable material throughout the production process—from textile to consumer, to guarantee that the products are truly made from sustainable materials. Aware™ is being introduced in the United States by Gemline through its newly redesigned MiiR® Olympus Collection.

August 29, 2023

Gemline, a leading promotional products supplier, announced today the addition of Cuisinart small appliances and housewares to its rapidly expanding product lineup, arriving just in time to transform this year's holiday gift-giving experience. This exciting introduction of Cuisinart products encompasses small appliances and household essentials such as wine openers, ice cream makers, blenders, coffee grinders, and more. 

August 9, 2023

Gemline announced they have pulled their corporate social responsibility (CSR) initiatives together under a new name, “betterway.” Betterway provides the framework for how Gemline makes a positive impact on society and promotes a better world through environmental stewardship, charitable giving, diversity, equity and inclusion leadership and ethical business practices. It establishes the Company’s path forward as a purpose-driven leader using the three pillars of the program: People, Planet and Product. Gemline announced “betterway” as part of their 2022 Annual CSR Report. The Company’s 3rd annual interactive report is available for viewing on their website and can be downloaded in PDF format for easy redistribution.

April 10, 2023

Gemline announced the expansion of their Igloo product offering to include Igloo Playmate coolers. Gemline launched the popular Igloo® Playmate Pal™ 7 Qt Cooler and Igloo® Playmate Elite 16 Qt Cooler, both Made in the USA, as part of their new Summer 2023 Collection. These new product additions were made possible by Gemline’s recently expanded digital decoration capabilities, that allow for providing full-color branding options on hard-sided coolers. Since the commencement of the Igloo partnership over a decade ago, Gemline has experienced significant growth in the cooler category and with Igloo, and the company expects this new product offering to fuel continued growth in both.

April 6, 2023

Gemline announced a new partnership with innovative retail brand, Out of the Ocean®. Out of the Ocean® produces sustainable bags made from 100% Ocean Plastic®. The addition of this new brand partner further supports the Company’s Corporate Social Responsibility (CSR) mission, which is focused on making a positive impact on society, the environment, and all Company stakeholders. Out of the Ocean products were introduced as part of Gemline’s new Spring 2023 Collection. 

January 16, 2023