Lawrence, MA (July 17, 2024) –Gemline, a leading promotional products supplier, proudly announces the introduction of two new product categories and brands: headwear from Merrimack Hat Co. and umbrellas from Elements Umbrellas. This strategic expansion reflects Gemline's commitment to accelerated growth, innovation, and providing a comprehensive product assortment at a variety of price points to meet their clients' needs, ultimately creating a one-stop shopping experience. These two new product category entries are directly in response to distributor requests.

Introducing Merrimack Hat Co.

Inspired by the rich heritage of the Merrimack Valley, where hard work, ingenuity, and craftsmanship reign supreme, Merrimack Hat Co. pays homage to this legacy with hats crafted with meticulous attention to detail, premium materials, and popular branding options. Featuring the hottest-selling and best-fitting silhouettes—from trucker hats to dad caps—this headwear line is very competitively priced, and meticulously crafted to ensure durability, comfort, and timeless style. Customers can personalize each hat with versatile decoration options, including heat transfer, embroidery, and faux leather laser-etched patches in various shapes, perfectly representing their brand.  With an initial offering of 79 products, Merrimack Hat Co. ensures there is something for everyone, with every hat effectively serving as a brand steward. What is more, Gemline’s introductory offer includes free set-up, free UPS ground shipping, and EQP pricing for all distributors through September 30, 2024. This is on top of their everyday offer of free embroidery (up to 10,000 stitches), first location run charge, or one-color first location for heat transfer.

Introducing Elements Umbrellas

Elements Umbrellas invites consumers to redefine their relationship with the elements. The initial offering features 24 products in various styles, including golf, travel, and hospitality. Each umbrella is crafted from recycled materials, is free of PFAS, and engineered to withstand winds up to 20 mph. Elements Umbrellas seamlessly blend protection, sustainability, and style in every fold. As an introductory offer, Gemline is offering free set-up and EQP pricing for all distributors through September 30, 2024.

“We are thrilled to bring these exciting new product categories and house brand additions to market. This expansion enables us to offer our customers the broadest range of products we’ve ever offered,” said Frank Carpenito, President & CEO of Gemline. "We continue to set the standard for quality and innovation in the promotional products industry. Our customers have asked for a more comprehensive selection, and we are proud to deliver with the introduction of Merrimack Hat Co. and Elements Umbrellas.”

Gemline remains committed to providing top-notch products that meet the evolving needs of their customers, further solidifying their position as a leader in the market. For more information about Merrimack Hat Co., Elements Umbrellas, and the introductory offers for both, please visit www.gemline.com.

About Gemline

Founded in 1958, Gemline is an award-winning, design-centric supplier dedicated to providing high-quality branded products to the promotional products industry. Exemplified in our purpose statement of 'We Promote Community,' Gemline prioritizes building connections in everything we do.

Ranked as the 12th largest industry supplier and 5th largest hard goods supplier by the Advertising Specialty Institute, Gemline offers a diverse range of drinkware, stationery, bags, coolers, writing instruments, technology products, gourmet food, and lifestyle gifts. In addition to its strong portfolio of house brands and Gemline-branded products, the Company’s product lineup includes 30 renowned global retail brands such as Anker, CORKCICLE®, Cuisinart®, High Sierra®, Igloo®, MiiR®, New Balance®, Osprey®, Moleskine®, Samsonite®, Sharpie®, and many more.

Gemline is committed to making a positive impact both locally and globally. To learn more about Gemline, visit www.gemline.com or call 1-800-800-3200. Connect with us on Facebook, Instagram, and LinkedIn.