Lawrence, MA (September 1, 2026) –Gemline®, a leading promotional products supplier, today announced a new partnership with Hydro Flask®, one of the world's most recognized premium insulated drinkware brands. The introduction includes 83 Hydro Flask products across drinkware, coolers and food storage, giving distributors one of the industry's most comprehensive assortments just in time for the fourth-quarter gifting season. 

Known for its category-defining insulated bottles, tumblers, mugs, and cooler solutions, Hydro Flask has built a loyal following through exceptional temperature performance, distinctive design, and a commitment to creating products made to last. The brand has become synonymous with premium hydration, earning a reputation as one of today's most desirable drinkware brands globally.  

Hydro Flask's commitment to responsible innovation extends beyond its products. Hydro Flask products are backed by the Hydro Flask® Promise, reflecting the brand's confidence in the quality and durability of its products. Through its Trade-In Program, a first-of-its-kind stainless steel bottle recycling solution, Hydro Flask helps extend product and material lifecycles while reducing waste, complementing Gemline's commitment to responsible products and business practices, and its betterway® corporate social responsibility platform. 

"Hydro Flask reflects everything we look for in a retail brand partner," said Saadia Bryant, Vice President of Product, Marketing & Design. "Strong consumer demand, premium design, and a genuine commitment to responsible innovation. We are thrilled to announce this exciting addition to our portfolio and provide a meaningful opportunity for distributors to accelerate drinkware growth." 

“By working with Gemline, we’re putting our quality, durable products into more hands through a partner that shares our commitment to responsible design,” said Larry Witt, President, Home & Outdoor at Helen of Troy. “The wide assortment of Hydro Flask products available to distributors makes it easy to offer a brand consumers already know and trust.” 

For more information, visit www.gemline.com or contact your Gemline representative. 

About Gemline® 

Founded in 1958, Gemline is an award-winning, design-centric supplier dedicated to supporting all types of communities by providing high-quality branded consumer products to the promotional products industry. Exemplified in our purpose statement of 'We Promote Community,' Gemline prioritizes building connections in everything we do. 

Ranked as the #9 supplier by PPAI in their 2026 Top 100 annual ranking, and the 6th largest hard goods supplier by the Advertising Specialty Institute, Gemline offers a diverse range of headwear, umbrellas, writing instruments, electronics, bags, coolers, drinkware, stationery, blankets/towels, and lifestyle gifts. In addition to its strong portfolio of house brands and Gemline-branded products, the company’s product lineup includes renowned retail brands such as Ahead™, Anker ®, Corkcicle ®, Cuisinart Outdoors®, Dometic®, High Sierra®, Igloo®, iLive®, LifeStraw ®, Osprey®, Moleskine®, Paper Mate®, Ringo ®, Samsonite®, Sharpie®, and more. 

Gemline is both a Certified B Corp and State of Massachusetts Public Benefit Corporation and is committed to making a positive impact both locally and globally. To learn more about Gemline, visit www.gemline.com or call 1-800-800-3200. Connect with us on Facebook, Instagram, and LinkedIn.  

About Hydro Flask 

Hydro Flask, a Helen of Troy Limited (Nasdaq: HELE) brand, was founded in 2009 with the goal of delivering high-performance insulated products to help people enjoy the things they like to do in the places they like to be. Hydro Flask is a leader in award-winning double-wall insulated bottles, tumblers, mugs and leakproof caps and lids. Its lightweight, insulated soft coolers combine affordable durability with best-in-class insulation technology. Guided by its rally cry, Cut Loose Single Use, Hydro Flask is dedicated to eliminating single-use plastics. To learn more about Hydro Flask and to see the company's full lineup of award-winning products, visit hydroflask.com. 

About Helen of Troy Limited 

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative products and solutions for its customers through a diversified portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.