Our Story

Gemline is On Trend, On Time and On Budget.

The promotional product industry's premier supplier of bags, business accessories, gifts and writing instruments, Gemline is ranked as one of the industry's largest suppliers by the Advertising Specialty Institute (ASI).

With a full in-house design team and with multiple product launches a year, Gemline is a leader in design innovation, bringing the most cutting-edge and relevant trends to the market. Our product line consists of totes, coolers, backpacks, padfolios, duffels, electronics & gadgets, drinkware, stationery, messenger bags, briefcases, gifts, travel bags and writing instruments, as well as high-quality brands featuring American Tourister, bobble, Brookstone, Igloo, Lynktec, Moleskine, Samsonite, Speck, Thermos and Zebra.

Gemline is headquartered in Lawrence, Massachusetts and has an office in Southern China. The company will celebrate 60 years in business in 2018 and has over 500 employees worldwide.

Gemline Final


Company was founded by promotional products distributor, Samuel Isaacson, and named Gem Giftwares. Traditional logoed products of the time were sold such as pens, calendars, and rulers.

Company is incorporated with headquarters in Lynn, Massachusetts

Company begins successfully importing travel bags from Asia

The company introduces its first of many catalogs

The company opens a new 15,500 square foot office in Swampscott, MA and launches a screenprinting business. At this time, a buying office opens in Taipei, Taiwan

On July 7th, American trade opens with China. Within months, the company starts importing bags. 

The company moves into a 37,000 square foot manufacturing facility in Danvers, MA to accommodate increasing growth.

A new office in Hong Kong opens to provide easy access to Chinese production. The new facility allows for a well-situated staging area to manage the rest of the company's Asian production

Jonathan Isaacson, son of Samuel Isaacson, becomes President and Chief Operating Officer

In January, the Company moves its headquarters to a newly constructed 90,000 square foot office in Lawrence, MA

Following significant growth, the company moves its Hong Kong office into a new 55,000 square foot office in Southern China and expands its headquarters in Lawrence, MA to 155,000 square feet

Company celebrates 50 years in business with over 500 employees worldwide. Expanded product offerings include gifts, Eco-Choice™, writing instruments and niche markets featuring women's, all-weather, and checkpoint-friendly items.

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