betterway Corporate Social Responsibility

A Commitment to Purpose and Accountability

betterway® represents our commitment to purpose and accountability. This commitment is embedded into our governance structure so that betterway principles shape how we operate and create long-term value.

Gemline is both a Certified B Corporation and a registered Massachusetts Public Benefit Corporation (PBC). Together, these designations reinforce that betterway® is integrated into how Gemline operates and help guide everyday business decisions.

betterway® strategy and performance are led by Gemline’s executive leadership team and incorporated into annual strategic planning and operational reviews. Goals and performance metrics are established annually and monitored throughout the fiscal year.

This governance approach ensures that betterway® remains measurable, responsive, and aligned with long-term value creation.

Brand & Product Accountability Standards

To translate executive oversight and purpose into measurable action, Gemline has established

a defined set of betterway® Accountability Standards. These standards guide how we operate,

how we develop products, and how we engage with suppliers and brand partners.

They serve as the operational foundation of betterway® and align performance across People, Planet, and Product.

View our Accountability Standards

Ethical & Responsible Business Practices

At Gemline, responsible business practices extend across our entire organization and global supply chain.

Through our betterway® framework, we are committed to conducting business with integrity, protecting human rights, supporting responsible sourcing, and reducing our environmental impact.

To guide these commitments, Gemline maintains a series of formal policies that establish clear expectations for employees, suppliers, and partners.

View our Ethical & Responsible Business Practices

Community Impact

Supporting employees and communities both locally and nationally through charitable giving and meaningful engagement is embedded in Gemline’s culture and values. Guided by the belief that businesses have a responsibility to contribute beyond their operations, Gemline remains focused on creating measurable, lasting impact.

In 2025, Gemline donated over $563,000 USD in cash and in-kind donations to both local and national charitable organizations.

LOCAL FOCUS

Locally, our focus continues to be on health and wellness programs, housing and human welfare programs, and leadership activities in our local community of Lawrence, MA.

NATIONAL FOCUS

Nationally, we reaffirmed our commitment to the Boys & Girls Clubs of America, expanding our impact to reach even more communities.

NATIONAL FOCUS

Through our support of SeriousFun Children’s Network, Gemline helps expand access to transformative experiences that build resilience, foster community, and create lasting impact for children and families around the world.

Employer-Supported Volunteering (ESV)

In 2025, Gemline continued its commitment to community impact through its Employer-Supported Volunteering (ESV) program, providing every employee with eight hours of paid volunteer time annually. Through hands-on service and meaningful engagement, team members supported organizations including the Boys & Girls Club of Lawrence, YMCA of Lawrence, Bread & Roses, Junior Achievement, and other local nonprofits.

Gemline Scholarship Program

As part of Gemline’s ongoing commitment to supporting associates and strengthening the community, the Gemline Scholarship Program was launched in 2023. Since its inception, the program has awarded $70,000 in scholarships to 28 students, helping advance their educational aspirations and expand access to higher education. By investing in the next generation, Gemline reinforces its belief that opportunity, learning, and leadership development are essential to building stronger communities and brighter futures.