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Generate Sales Leads & Responses
A national tire company chose the Igloo Deluxe Collapsible cooler for a regional promotion in selected retail stores. The item was used in point of purchase displays and was offered to customers as an incentive for a full tire replacement. The item was chosen for its retail-quality construction and tied in nicely with the summer campaign, as it resembles a tire when expanded. The initial rollout of the promotion was so successful that the company is exploring a fully customized version that would be rolled out to its 200 stores nationwide.