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Product Use: Brand Awareness
Industry: Retail
Promotion: A major supermarket chain chose the Recycled Global Jotter and Thoreau Click Pen as a gift with purchase of 3 or more environmentally-safe cleaning products. Product coupons were inserted into the jotter, which included a paper pad made from 30% recycled paper along with an eco-friendly pen made of 100% recycled cardboard. The promotion helped to generate sales of the green product line, and the customers found the items handy for jotting down shopping lists.
