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Product Use: Generate Sales Leads & Responses
Industry: Finance
Promotion: A credit union used the Zebra Candy Retractable Ballpoint Pen to promote a new money management account geared to teenagers. The pens were distributed at a special Teen’s Day education event, and were handed out at the drive-thru windows for two weeks leading up to the event. The pen featured a “Save For Your Future” logo, and the fashion colors and matching ink appealed to this adolescent audience.